01
Educate Before Selling
Players should understand the equipment before being asked to choose it.
We translate materials, construction and performance into language that connects directly with the game.
About FLO
Built around
the player.
FLO PADEL was created with one simple belief:
The best racket is not automatically the most expensive one. It is the one that fits the player.
We are building a better way to understand padel equipment through thoughtful design, honest education and more personalised experiences.
The player comes first.
Everything else follows.
Why We Built FLO
Choosing a racket should not feel like guesswork.
Padel equipment is often presented through technical labels, broad player categories and exaggerated claims.
Players hear terms such as carbon, balance, shape and foam, but are rarely shown what those choices actually mean for their own game.
We created FLO to make that experience clearer. We want players to understand what they are buying, why it suits them and how it may affect the way they play.
We do not believe the best racket is always the hardest, most powerful or most expensive option. We believe the best racket is the one that fits the player.
Equipment should support the player—not ask the player to adapt to the wrong equipment.
A closer look at the thinking, testing and construction behind FLO equipment.
The FLO Philosophy
Three principles guide everything we build.
02
Build Around the Player
Two players at the same level may need completely different rackets.
We look beyond labels and consider playing style, preferences, comfort, goals and individual needs.
03
Recommend Honestly
The right choice matters more than the most expensive choice.
Our responsibility is to help the player make a confident decision—not simply direct them towards the highest-priced product.
Better understanding leads to better decisions.
More Than Equipment
One player journey. A growing ecosystem around it.
FLO is bringing equipment, education, personalisation, services and community into one connected experience.
Some parts are available today. Others are being built for what comes next.
01
Available
Retail Equipment
Rackets, balls, bags and accessories designed to support different players and stages of the game.
02
Coming Soon
FLO DNA
A guided experience designed to help players understand what type of racket may suit their game.
03
Coming Soon
Racket Optimisation
A personalised building experience for players who want greater control over the characteristics of their racket.
04
Technology Education
Clear explanations of racket shape, balance, carbon, foam, hole configuration and construction.
05
Available
FLO Academy
Structured player development designed to help players understand the game and improve with purpose.
06
Available
Racket Repairs
Assessment and repair support for suitable damaged rackets.
07
Available on Request
OEM Manufacturing
Product development and manufacturing support for clubs, retailers and sports brands.
08
Growing
Community
Events, ambassadors, player development, sponsorships and grassroots activity.
Our Journey
Built one question, one product and one player at a time.
01
It Began With a Question
Why should players have to choose equipment they do not fully understand?
That question became the foundation of FLO.
02
We Started Building
We began developing rackets, testing specifications, refining materials and learning how every construction choice changes the playing experience.
03
We Took FLO to Players
Through customers, clubs, demonstrations, ambassadors and partners, FLO began reaching players across Pakistan and international markets.
04
We Expanded Beyond Products
Academy sessions, community events, repairs, custom manufacturing and player support became part of the wider FLO journey.
05
Now We Are Building the Ecosystem
FLO DNA, Racket Optimisation and deeper technology education are the next steps towards a more personal equipment experience.
Progress So Far
Verified milestones from the FLO journey.
4000+Custom rackets produced
20+Custom clients
6Multiple international markets served
7Ambassador activity across growing padel communities
The People Behind FLO
Different strengths. One shared belief.
FLO brings together experience in racket sports, product development, operations, design, manufacturing and international business.
What connects the team is a shared belief that players deserve a better equipment experience.
Portrait Pending
Founder
Founder
Tariq Mahmood
Tariq brings decades of experience in racket sports, coaching and player development to FLO.
His understanding of technique, equipment and the needs of players helps guide the product direction and long-term vision of the brand.
Every player deserves equipment that helps them play with greater confidence.
Portrait Pending
Operations & Marketing
Director — Operations & Marketing
Aryan Hasan
Aryan leads FLO’s operations, product design, brand direction and digital experience.
His role connects product development, customer communication, marketing and the systems required to turn FLO’s ideas into real experiences.
The goal is not simply to sell a racket. It is to help the player understand why it belongs in their game.
Portrait Pending
Business Development
Director — Business Development
Haroon Mir
Haroon leads business development, international partnerships and commercial growth.
His focus is on expanding FLO’s relationships with clients, retailers, clubs and opportunities across different markets.
Strong partnerships allow good products and ideas to reach the communities that need them.
Different areas of responsibility. One shared commitment to building a more thoughtful experience around the player.
Where We Are Going
We are not trying to become the loudest brand in padel.
We are trying to become one of the most trusted.
Our ambition is to build a player-first padel ecosystem where people can understand their game, discover suitable equipment, personalise their choices and receive support beyond the initial purchase.
That means continuing to improve
- Equipment
- Education
- Racket recommendations
- Product personalisation
- Coaching
- Repairs
- Community
- Manufacturing partnerships
The products will evolve.
The technology will improve.
The community will grow.
But the player will remain at the centre.
The future of padel equipment should feel more personal.
FLO’s next chapter will continue to be shaped by players, products, education and the communities growing around the sport.
Begin Your Journey
Find your game. Understand your equipment. Feel the FLO.
Wherever you are in your padel journey, FLO is here to help you choose with greater clarity and play with greater confidence.
Built around the player.