01
AKRAM BHATTI
The person who chose to support.
FLO PLAYER SPONSORSHIP
FLO PLAYER SPONSORSHIP
BACKING WHAT COMES NEXT.
Potential doesn't always need an audience first. Sometimes it needs someone willing to believe in it.
BELIEF · DEVELOPMENT · OPPORTUNITY
WHERE IT STARTED
SOMEONE BELIEVED IN US.
FLO Player Sponsorship did not begin as a marketing programme. Its roots sit much closer to home — in a family story about belief, opportunity and what can happen when someone chooses to support potential before the outcome is known.
AFZAL ATHLETICS PHOTOGRAPH
AKRAM PORTRAIT
ARCHIVAL DOCUMENT
FROM THE FAMILY ARCHIVE
02
AFZAL BHATTI
The athlete who was given the opportunity to pursue what he could become.
03
THE LESSON THAT REMAINED
What the family carried forward from that relationship.
THEN
AKRAM → AFZAL
NOW
FLO → NEXT GENERATION
HISTORIC IMAGE
NOW IT'S OUR TURN
BELIEF SHOULD NEVER END WITH ONE GENERATION.
FLO Player Sponsorship is our way of carrying that principle forward—backing players while their stories are still being written.
MODERN SPONSORED PLAYER
WHO WE BACK
WHAT WE LOOK FOR.
We aren't looking for one type of player. We are looking for people who give us a reason to believe in where they're going.
01
COMMITMENT
You keep showing up, even when progress isn't immediate.
02
AMBITION
You genuinely want to see how far your game can go.
03
PROGRESS
Where you're heading matters as much as where you are today.
04
CHARACTER
How you compete, communicate and represent yourself matters.
05
CURIOSITY
You're willing to learn, test, adapt and understand your game.
06
CONTRIBUTION
You add something positive to the players and community around you.
THE PARTNERSHIP
A SPONSORSHIP SHOULD WORK BOTH WAYS.
The strongest sponsorships are not one-sided. FLO commits to the player, and the player commits to the relationship.
FLO
↔
PLAYER
FLO BRINGS
01
EQUIPMENT
Access to agreed FLO equipment.
02
OPTIMISATION
Understanding the player's game and equipment requirements.
03
DEVELOPMENT
Continued feedback and refinement of their racket setup.
04
OPPORTUNITY
A platform to document and share their progress.
THE PLAYER BRINGS
01
COMMITMENT
Take the relationship and their development seriously.
02
FEEDBACK
Help us learn from real competitive use.
03
REPRESENTATION
Carry FLO professionally on and off court.
04
COMMUNICATION
Keep us involved in their journey.
05
CONTRIBUTION
Help grow the game and the community around them.
PLAYER / RACKET DEVELOPMENT IMAGE
SPECIFICATION SHEET
CARBON / FOAM / TESTING
BUILT AROUND THE PLAYER
WE DON'T JUST SEND A RACKET.
Every player brings a different game. Where possible, we use their feedback, playing style and equipment requirements to understand what they actually need from the racket in their hand.
01
UNDERSTAND
Their game, current equipment and preferences.
02
OPTIMISE
Shape, balance, carbon, foam and construction choices.
03
TEST
Put the racket into real play and collect feedback.
04
REFINE
Adjust the setup as the player and relationship develop.
THE PLAYERS
THESE AREN'T SUCCESS STORIES.
NOT YET.
They're players in motion. Training, competing, learning and finding out how far they can take the game.
01
IRELAND
Noah Eddins
Aggressive yet controlled.
FOLLOW THEIR JOURNEY
02
UNITED KINGDOM
Noah Eddins
Aggressive. Energetic. Tactical.
03
UNITED KINGDOM
Noah Eddins
Composed. Fearless. Building forward.
THE NEXT STORY
MAYBE YOU'RE READING THIS BECAUSE YOU THINK YOU COULD BE NEXT.
If you're serious about where your game is going and believe FLO could be part of that journey, tell us about yourself.
HISTORIC IMAGE
THEN
CURRENT PLAYER
NOW
WHAT WAS GIVEN TO ONE GENERATION CAN BECOME AN OPPORTUNITY FOR THE NEXT.
FLO PLAYER SPONSORSHIP